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Add Your Land Id Map Or Property Tour To Your MLS Listing

Learn how to add a Land id map or property tour to your MLS listing to provide detailed property information to prospective buyers and make your listing stand out.

Availability

Definition

Benefits

Best Practices

How to add a Land id map or property tour to your MLS listing

Troubleshooting

Available with any of the following subscriptions: 

  • Land id Premium Plan
  • Land id Pro Plan
  • Land id Pro Unlimited Plan

Definition

You can add a Land id map or property tour that is shared or embedded to your MLS listing in different ways, including:

  • Recommended: ‘Virtual Tour’ field (MLS): A field within your MLS listing that allows you to add a link to interactive or visual property experiences, such as videos, 3D tours, or Land id maps and property tours.
  • Recommended: ‘MapURL’ Field (MLS): A field that can be added to your MLS listing software by your MLS team or the vendor (e.g., Cotality Matrix, FlexMLS, ICE Paragon). Using this field enables users of the internal MLS system to access the Land id map. 
    • ‘Property description’ field (MLS): A field that allows text describing the property and can include a Land id map or property tour share URL. The reader will have to copy and paste the URL into a browser tab to experience the interactive Land id map or property tour.

    Related articles: Embed Land id maps or property tour on your website, Sharing your Land id maps or property tours with clients, Supercharge your listing with mapping best practices

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    Benefits

    By adding a Land id map or property tour to your listing, you can turn a map into a marketing asset or more specifically, an interactive property experience.

    This engages and benefits prospective buyers in the following ways:

    • Gain valuable spatial context and a deeper understanding of the property before they ever set foot on the property.
    • Visualize the property, including boundaries, topography, access, layout and key features
    • Increase engagement and listing performance

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    Best practices

    • Use an unbranded version when required:  Some MLS groups require unbranded links (no contact info or logos) for public display. 

    Caution:  Using the Land id property tour (with your branding) may not align with your MLS guidelines.  We recommended you verify if your MLS guidelines allow branded content.

    • Use a clear, compelling description: Instead of “Virtual Tour,” try:
      • Interactive Property Tour
      • Explore the Land in Detail
      • Boundary + Features Map
    • Keep your map or property tour updated:  Any updates you make to your Land id map automatically reflect in your shared map; simply refresh the browser window to load the most recent changes to a map.
    • Pair with strong visuals:  Listings with rich media (maps, tours, photos) get more engagement and inquiries.

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    How to add A Land id Map Or Property Tour to your MLS Listing

    There are different options for adding a Land id map or property tour to your MLS listing, including:

    Add to the ‘Virtual Tour’ field

    Different MLS systems have slightly different workflows. 

    This is an example flow. If this doesn’t match your MLS site, talk to your MLS support resource.

    Step 1: Copy the Land id embed URL

    Tip:  Some platforms (like MLS systems) only allow the embed URL, not the full iFrame embed code.

    Step 2: Open your listing in your MLS

    In most MLS systems (Cotality Matrix, Flexmls):

    1. Open the Listing you wish to add the Land id map to.
    2. Navigate to the Media section where maps and virtual tours are added.
    3. Select Videos and Virtual Tours.

    Step 3: Add your Land id embed URL as a Virtual Tour

    1. Click Add Virtual Tour.
    2. Paste your Land id embed URL into the Virtual Tour URL field.
    3. Optional: Add a description like: Interactive Land id Property Tour
    4. Save your changes

    Your Land id map or property tour will now appear as a clickable Virtual Tour link in your listing and across listing reports and portals.

    Step 4: Preview your listing to see what it looks like for other agents and buyers

    It can take up to 48 hours for your updated listing to move through the MLS. Once your listing has been updated, take the following steps:

    1. Open your listing on the public-facing site.
    2. Click the Virtual Tour link or button.
    3. Confirm the Land id map or property tour loads correctly and that you can interact with the layers and features. 

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    Add to the ‘MapURL’ field

    Different MLS systems have slightly different workflows. 

    This is an example flow. If this doesn’t match your MLS site, talk to your MLS support resource.

    Step 1: Copy the Land id embed URL

    Tip:  Some platforms (like MLS systems) only allow the embed URL, not the full iFrame embed code.

    Step 2: Open your listing in your MLS

    In most MLS systems (Cotality Matrix, Flexmls):

    1. Open the Listing you wish to add the Land id map to.
    2. Navigate to the Media section where maps and virtual tours are added.
    3. Select Videos and Virtual Tours.

    Step 3: Add your Land id embed URL into the MapURL field

    1. Click into MapURL field.
    2. Paste your Land id embed URL into the MapURL field.
    3. Save your changes

    Your Land id map or property tour will now appear as a clickable Virtual Tour link in your listing and across listing reports and portals.

    Step 4: Preview your listing to see what it looks like for other agents and buyers

    It can take up to 48 hours for your updated listing to move through the MLS. Once your listing has been updated, take the following steps:

    1. Open your listing on the public-facing site.
    2. Click the Virtual Tour link or button.
    3. Confirm the Land id map or property tour loads correctly and that you can interact with the layers and features. 

    Your Land id map or property tour will now appear, only in your internal listing to other MLS members.  

    Tip:  If you don’t see the ‘MapURL’ in your MLS system, you can work with your MLS technical team to have the field added to your MLS Listing management system.

    Contact Support if you’d like Land id to work with your MLS team and vendors. 

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    Add to the ‘Property Description’ field

    Step 1: Copy the Land id share map URL

    Step 2: Open your listing in your MLS

    In most MLS systems (Cotality Matrix, Flexmls):

    1. Open the Listing you wish to add the Land id map or property tour to.
    2. Go to the property description field.

    Step 3: Add your Land id share URL into the description.

    1. Copy the Land id share URL.
    2. Add copy to guide the reader to copy and paste the link into a browser tab to experience the interactive Land id map. For example, "Explore a virtual interactive property tour by copying and pasting the following URL into a browser tab: https://id.land/tour/4f91ccec-4cb5-4b1c-a8b4-e1c570714d35"

    Caution:  Do not copy the iFrame code as it will be stripped out by the MLS Listing Management system. Your entire listing could also be flagged, disabled, or removed. This happens because HTML code is considered a security risk, and therefore, it is not allowed anywhere in a listing.  

    Step 4: Preview your listing to see what it looks like for other agents and buyers

    It can take up to 48 hours for your updated listing to move through the MLS. Once your listing has been updated, take the following steps:

    1. Open your listing on the public-facing site.
    2. Check the description field includes the Land id map share URL. Again, the link will be disabled.  The only way for a user to view the link is to copy the full link from the property description field and paste it into a new browser window.   

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    Troubleshooting

    • Map/Property Tour not showing? Make sure you pasted the full URL (e.g., check if your MLS system requires you to include “http://” or “https://” or not.)
    • MLS rejects the link? Confirm you’re using an unbranded version of the Land id map.
    • Link doesn’t open correctly? Re-copy the embed URL from Land id, and avoid shortened links (e.g., bit.ly).

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