Welcome to the Land id™ KB article about the MapRight rebrand and subscription changes. In this article, we aim to provide you with all the necessary information to help answer questions around the MapRight rebrand to Land id™, along with the subscription changes. The content below will include talking points and language that will be beneficial to customers in showing the value of these changes.
Why is MapRight changing their name to Land id™?
The change reflects our rebranding efforts and evolution towards focusing on the concept of land identity. Every piece of land has a unique identity, whether it's the acreage, ownership, contours, soils, or water access, and Land id™ will help users unlock the full potential of their properties. Our goal with Land id™ is to provide unprecedented levels of parcel information to help users better understand and visualize their properties. Although our name is changing, our commitment to providing high-quality services and features will remain the same.
Did MapRight get acquired?
No, MapRight was not acquired. We are changing our brand to Land id™ to better focus on the concept of land identity and to provide more comprehensive parcel information and property mapping solutions to our users. The name change reflects our commitment to evolving and improving our services, but it does not indicate any acquisition or change in ownership.
Is Steve still involved?
Absolutely! Steve is still leading the charge and helping to enable Land id™ customers with real estate mapping tools that are unsurpassed in the industry.
What is in it for me? How do I benefit?
Our goal with Land id™ is to provide you with the same great services and capabilities, but with easier access. Most add-ons are now included in subscriptions, making it simpler to purchase. Additionally, the new subscription plans available are much simpler to understand and purchase. In many cases, the end costs will be less expensive than previous subscription costs for Land id™ users. Please note: Parcel and soil reports will continue to be ad-hoc individual purchases.
What else is changing?
We are continually investing in new features, a performant website and mobile apps, and more data sets. Stay tuned for updates on our roadmap.
Are you radically changing your strategy, what MapRight does, or the current capabilities?
No, Land id™ is still hyper-focused on creating the tools that real estate professionals depend on to perform their duties. If anything, our strategy is being strengthened by the move to Land id™ with a roadmap of additional land identity tools to enhance what is available to our customers today.
Will the map still work like it does today?
Yes, the capabilities within Land id™ will work today the same as they have in the past.
What are the details of the plans and what is included in these plans?
The new subscription plans available are much simpler to understand and purchase. In many cases, the end costs will be less expensive than previous subscription costs for Land id™ users. We are now including add-ons within the subscription costs to better enable customers.
If you have any further questions or concerns, please don't hesitate to contact our support team. They will be happy to assist you in any way they can.